Responsibility for Marketing Planning & Execution - leading & implementing Strategies, Processes, Commercial Execution, Goals & Target Delivery – with associated Process Controls, People Management, Cross-Functional Support and Coordination, etc.
• Includes coordination & managerial roles internally, along with external agency, partner vendor handling.  
 

• Responsible for planning & execution of all aspects of the marketing function for the assigned product portfolio. Developing & activating the annual marketing plan for the concerned products in sync with organizational plans.
• Planning and executing strategies in keeping with Brand, Category & Product objectives & KPIs.
• Market Research and all forms of Syndicated & Customized Studies pertaining to the designated categories like Brand Health Tracks, Usage & Attitude Studies,Concept,Product,Packaging and Communication Tests to name a few.
• Develop and activate Knowledge & Insights pertaining to Consumer, Industry,Trade,Competition and so on.
• Developing and implementing communication strategies for the products & brands.
• Ownership & responsibility for excellence for all ATL, BTL & TTL Initiatives that are part of the Marketing & Category Plans.
• Plan & Execute Digital & Social Media initiatives.
• Lead all commercial execution pertaining to the role, in coordination with internal departments (e. g. production, supply chain, sales, distribution, RTM, R&D, Procurement) and external partners (e.g. agencies, vendors, regulators, support & service providers),thereby delivering successful marketing initiatives across platforms & geographies. 
• Organizing and conducting community outreach & CSR programs
• Implementation and maintenance of quality systems and processes with specific focus on growth, cost reduction and continuous improvement.
• Responsible for market activation programs, consumer promotions and trade initiatives- with robust control & tracking mechanisms and effective metrics.
• Product management for the portfolio, including Innovation & NPD.
• Developing Brand Associations & Properties across media vehicles & consumer touch points.
• Any other job which may be assigned by the management from time to time

• MBA (Marketing) from a University/Business School/Institute of repute.
• Around 7 years of Brand Marketing experience in the OTC Pharma domain of leading Pharmaceutical companies, with an in-depth understanding of the OTC Pharma categories s/he handled.
• Overall, should have at least 12 years of Brand Marketing/ Category Marketing experience in leading consumer-facing companies.
• Related qualifications in Medical/ Pharma disciplines will be an advantage.
• Relevant Functional Skills & Expertise, Execution Skills
• Commercial Acumen & Budget Handling 
• Communication & Presentation Skills. Computer literacy and IT Skills.
• Interpersonal Skills and Man Management. Team Building.
• Requires minimal supervision. Ability to coordinate with multiple internal stakeholders and external agencies
• Familiarity with the latest trends and developments in the OTC Pharma space. 
• Sound experience in product & brand management, in FMCG/ OTC Pharma organizations with multi-brand/product portfolios.

Jobrole Consulting Limited is a Talent Management Company that offers innovative talent and business solutions to drive performance and acceleration.Our focus is to develop and implement new ideas and strategies for Organizations to enhance their business processes and growth.