Regional Sales Manager
Regional Sales Manager
Lagos Wholesale Trade
Job Description

 • Develop and execute regional business plans, sales strategies and growth initiatives.

• Cascade annual, monthly and weekly sales targets to Area Sales Managers.

• Appoint, develop and manage distributors, super stockists and channel partners.

• Monitor distributor ROI, inventory levels, stock availability and debt management.

• Drive implementation of trade schemes, promotions and visibility programs.

• Ensure effective launch and rollout of new products across the region. 

• Drive adoption and compliance of SFA, DMS and sales automation tools.

• Monitor beat plan adherence, coverage, strike rates and sales productivity.

• Recruit, coach, mentor and develop Area Sales Managers.

• Conduct performance reviews and succession planning.

• Drive capability-building initiatives and field coaching programs. 

Responsibilities

• Develop and execute regional business plans, sales strategies and growth initiatives.

• Cascade annual, monthly and weekly sales targets to Area Sales Managers.

• Appoint, develop and manage distributors, super stockists and channel partners.

• Monitor distributor ROI, inventory levels, stock availability and debt management.

• Drive implementation of trade schemes, promotions and visibility programs.

• Ensure effective launch and rollout of new products across the region. 

• Drive adoption and compliance of SFA, DMS and sales automation tools.

• Monitor beat plan adherence, coverage, strike rates and sales productivity.

• Recruit, coach, mentor and develop Area Sales Managers.

• Conduct performance reviews and succession planning.

• Drive capability-building initiatives and field coaching programs. 

Requirements
  • Bachelor's degree or HND in Business Administration, Marketing or related field; MBA/Postgraduate qualification is an advantage.
  • Completion of NYSC and valid driver's licence.
  •  Minimum 10-15 years FMCG sales experience with multi-product portfolio exposure.
  •  Must have strong experience in the beverage industry and preferably be currently working for a beverage company in the same market/area
  •  Minimum 3-5 years experience as Regional or Zonal Sales Manager/ RSM.
  • Strong knowledge of distributor management, route-to-market and trade development.
Job Overview
Posted Date:
2026-09-04
Location:
Lagos
Job Nature
Full time
Salary:
Application Deadline:
2026-10-31
About Company

Jobrole Consulting Limited is a Talent Management Company that offers innovative talent and business solutions to drive performance and acceleration.