• Develop and execute annual and quarterly trade marketing strategies aligned with business objectives.
• Translate brand objectives into channel specific execution plans.
• Generate shopper and consumer insights to guide channel strategy.
•  Conduct competitor benchmarking and market intelligence.
• Generate shopper and consumer insights to guide channel strategy.
•  Conduct competitor benchmarking and market intelligence.
• Lead trade readiness and execution for new product launches.
• Coordinate distribution targets, activations and visibility deployment
•  Partner with Sales teams to improve channel performance.
• Develop sales enablement tools and customer programs
• Manage annual trade marketing budgets.
• Monitor spending and resource utilization.
• Collaborate with Sales, Marketing, Finance and Supply Chain.
•  Support sales capability development and field coaching.

• Develop and execute annual and quarterly trade marketing strategies aligned with business objectives.
• Translate brand objectives into channel specific execution plans.
• Generate shopper and consumer insights to guide channel strategy.
•  Conduct competitor benchmarking and market intelligence.
• Generate shopper and consumer insights to guide channel strategy.
•  Conduct competitor benchmarking and market intelligence.
• Lead trade readiness and execution for new product launches.
• Coordinate distribution targets, activations and visibility deployment
•  Partner with Sales teams to improve channel performance.
• Develop sales enablement tools and customer programs
• Manage annual trade marketing budgets.
• Monitor spending and resource utilization.
• Collaborate with Sales, Marketing, Finance and Supply Chain.
•  Support sales capability development and field coaching.

• Bachelor's Degree or HND in Marketing, Business Administration or related discipline.
•  Postgraduate qualification in Marketing or Business Administration is an advantage.
• Completion of NYSC where applicable.
• Minimum 7-10 years FMCG experience spanning Sales and Trade Marketing.
• Proven leadership experience in Trade Marketing.
• *Must have strong experience in the beverage industry and preferably be currently working for a beverage company in Lagos/ SW.
• Strong understanding of retail, wholesale and distributor channels.

Jobrole Consulting Limited is a Talent Management Company that offers innovative talent and business solutions to drive performance and acceleration.